

ABOUT
My name is Alessa Lux, and I'm a management consultant. It's my passion and profession to help businesses and their management boards foster innovation, thrive in new environments, and deliver the promises they give their clients and employees.
​
Having worked with board members of institutions across various industries (eg, banking, insurance, asset management, oil and gas) during my eight years at an internationally renowned consultancy, I can draw from a large treasure trove of expertise to collaboratively design the best possible solutions for your business. Based in Vienna, Austria, I can both remotely and physically facilitate projects and offsites in Europe.
I earned degrees in business administration as well as East Asian economy and society in Vienna and Hong Kong. Before becoming a management consultant, I was a university lecturer at the prestigious Harbin Institute of Technology in Weihai, China. In my free time, I'm passionately working on my degree in art history and can be found in museums, art galleries, and the like.

SERVICES
Management consulting isn't a luxury. An outside nudge can be tremendously helpful to get you where you want as a business. Not every project needs a large team of consultants but many can benefit from intermittent and collaborative, strategic work outside the day-to-day business. This is the type of consulting I specialize in.
01
Strategy
development
Whether you've been in the business for decades or just started out – defining vision, mission, and strategic direction is essential. To this end, the subsequent proper execution is crucial to achieving your goals. Be it the overall strategy for your business or a specific strategy (eg, sustainability or product launch), it's going to be at the heart of your ultimate growth.
02
Design Thinking & Process (Re-)Design
Great processes don’t just run smoothly – they create value that people feel. When designed with empathy and purpose, they connect strategy to execution and translate goals into real outcomes. Through design thinking, process (re-)design becomes a way to align customer and employee experience with business ambition, ensuring every interaction adds clarity, consistency, and credible impact.
03
Business model development
Even the best ideas and the best products all had to rely on well-defined business models to thrive and prevail. The development of such business models starts with ideation and design, and continues with financial modeling, market validation, and development of the go-to-market strategy. All these activities are the backbone to market any idea or product successfully.

© 2026 LUX CONSULTING eU

